Consumer models

Consumer models

Darius Gaylord

Neuromarketing methodology and tools for predicting consumer behavior in a rapidly changing cognitive environment

Ability to determine “what the consumer wants” by identifying motivational fields and capturing neurophysiological indicators

Result

You will improve your skills as a marketer, as a professional versed in the peculiarities of practical application of neuromarketing

For whom

For marketing specialists with at least 5 years of experience who want to improve their skills and competencies in neuromarketing
Program content

I Neuromarketing and consumer models (35 hours)

  • Fundamentals of neuroeconomics and neurobiology
  • Neuromarketing research: methodology and techniques
  • Neurophysiology of the human brain
  • Profiling in neuromarketing research
  • Making contacts Shaping consumer opinions. How to help a person to remember
  • Neuromarketing. Successful cases
  • Shopper marketing as an element of influence
  • Models of consumer behavior

II. Developing a consumer behavior management program