Don’t waste time – invest in yourself! Increase your value as a professional and marketing leader, strengthen your cross-context skills, and form the launching pad for the next round of your career
The program acts as a career activator for the leader who recognizes the need to change their set of
personal skillset and increase the value of yourself as a professional.
You will be able to:
Understand modern business architecture and use international best practices
Build a modern “360” analytics system for decision making
Create a unified O2O marketing strategy that the team will believe in
Build competencies and manage the team to execute the strategy
Remain competitive from a strategic perspective with a modern marketing leader mindset
You will create a blueprint for transforming the marketing function in the company
For whom
Current marketing leaders
Newly appointed to the CMO role or similar position
Executives with experience managing non-marketing functions,
Looking for new career paths
Training Program
Understanding business and the role of marketing,trendwatching and entrepreneurial thinking in marketing
Principles and models of business operation; role of the marketing function and its manager
Mastery of the business situation; understanding of processes and key metrics; developing mutually beneficial collaboration in a leadership team leading to the implementation of strategic ideas
Entrepreneurial thinking, modern models and strategic initiative in marketing
Digital transformation of the company and the role of marketing
Forecasting and anticipation, planning, scenario building
Analyzing and understanding “strategic windows of opportunity”; assessing and realizing market potential, market watching
Digital environment data: finding, collecting, managing and using information; making informed decisions
Shaping and executing strategy for target markets; adopting a strategic paradigm within the company
Building a Marketing Leadership Team
Building a productive team and competencies to achieve business goals
Cross-functional team work in time-to-market processes
Management of processes, projects, information, communications, change, people
CMO Profile.
Digital skills, network mentality, trendwatching, flexible thinking, adaptability in using innovative business models
Emotional intelligence, interpersonal interaction, networking, sphere of influence and support building
Data culture, analytics 360, probability management and decision making skills when data is scarce
Personal Strategy Planning
Building personal strategy and career planning
Personal brand and value in the job market
Growth and development strategies, tactics to overcome the glass ceiling