Practical program-intensive for the formation of competencies in modern marketing. From tactics to strategy: a new level of decision-making efficiency in carrying out professional tasks.
You are a digital professional, but your current marketing competencies are not providing development and career growth? Marketing is more than you think. Provide yourself with a new level of competence – use the full range of modern marketing. Get a helicopter view, strategic vision, and professional marketing solutions capabilities in developing your project and in generating company revenue.
What you will learn
Use modern marketing models to enhance the effectiveness of your solutions and understand the key challenges that marketing addresses in a company, including the “product journey” and the “customer journey.”
Integrate business goals into marketing objectives and consciously select tools to improve the profitability of the company’s business.
Leverage the power of the brand to grow the company’s capitalization: from development to brand portfolio management.
Improve the effectiveness of the sales chain (funnel) at every step, using marketing tools.
Increase the effectiveness of professional tools you already own by integrating with modern marketing tools.
For whom.
- Online marketers
- Digital project managers
- Managers of digital products
- SMM specialists
- Target marketers
- Content Managers
Content
- Modern approach to company marketing
- The role of performance marketing. The demand for the approach in today’s business. Comparison of coverage and performance tools.
- Models of modern marketing
- The modern view of marketing: from the buyer to the consumer.
- Behavioral marketing and neuromarketing
- Data Driven Marketing
- 020-marketing
- Customer experience management
- Ecosystem of omnichannel for the customer
- Marketing mix
- Product, service and product
- Price and pricing
- Channels and sales models
- Integrated marketing communications.
- Project management in marketing: approaches and tools. 3.
Marketing audit
- Influence of macro factors on the company
- Market analysis and evaluation,
- Segmentation and description of consumer profile in B2B/B2C/B2G
- Competitive analysis
- Target group analysis
- Sales and communication analysis
- Brand and product
- Product development as a result of trendwatching
- Applying the design thinking model
- Product portfolio analysis
- Creating a unique product offering
- Customer Journey map to improve customer experience
- Market positioning
- Creating and developing a strong brand to grow margins and customer loyalty
- Customer satisfaction and loyalty 3.0
- Marketing planning
- Marketing plan structure
- Evaluating the effectiveness of marketing investments