From the search for a new product idea to its commercialization
A hands-on program for professionals who want to learn how to plan and develop new products
This program provides marketable skills in product creation and development
Focus on modern product development practices
Support of an individual project by an experienced mentor in the process of training
Reach a new professional level in a short period of time
You will be able to:
Analyze markets, find new ideas and opportunities to offer new products and services
Master the whole cycle of product and startup development – from ideas and hypothesis testing to MVP, from MVP to the final product
Calculate and set performance metrics (KPIs)
Manage the product portfolio
You will work out a strategy of product development (product line extension)
For whom
Professionals without core marketing education, who want to obtain formal qualifications with a product focus and improve their competencies
Entrepreneurs and company executives
Sales executives, project managers
Sales managers, brand managers
Specialists in other fields, including technical and engineering, who want to learn the profession of a product manager.
Training Program
The Product Owner concept in the digital economy
- The platform revolution (introduction to platform economy)
- From product management to Product Owner, the concept transformation
- Innovation as the source of value in product development
Development of a new product concept and checking its feasibility
- Creation of the product concept
- Formation and validation of hypotheses through MVP
- Conception of the product development (workshop)
Marketing product strategy and business performance analysis
- Company marketing strategy and product strategy
- Unit Economics. Business metrics analysis and change assessment based on metrics for digital business
- O2O omnichannel ecosystem as a testing environment
- Community management
- Digital and mobile marketing
- Management systems (PLM, PDM, ERP, CRM): usage, implementation and modern operations
- Development of strategic vectors of product development and trial marketing program (workshop)
Project management of product development in real execution
- Waterfall, Agile development management methodologies,
- Kanban & Scrum
- OCP (Offer Creation Process)
Commercialization
- Commercialization process and adding value to developments, technologies and innovative product
- Technology audit: goals and methodology of audit
- Technology audit: objectives and methodology
Technology audit: goals, methods and techniques
- Transfer of the product value for the lengthening of the life cycle
- Development of the program of product development / product line extension (workshop)