From new product idea to sustainable demand and loyal customer
Practical program for specialists who want to master the full set of competencies in product creation and promotion as well as product portfolio management
Formation of the required competences of a product manager for professional product management in a rapidly changing market
A complete set of competencies for the modern product manager
Support of an individual project by an experienced mentor in the process of training
Focus on current product and product portfolio management practices
You will be able to:
Analyze markets, find new product ideas
Manage the product development process
Bring products to market and manage the product life cycle
Plan the customer journey, manage demand and the sales funnel
You will develop a product strategy (product line development/expansion and product go-to-market plan)
For whom
Professionals without a major in marketing who want to obtain a formal qualification with a product focus and enhance their competencies
Entrepreneurs and company executives
Sales executives, project managers
Sales managers, brand managers
Specialists in other fields, including technical and engineering, who want to learn the profession of a product manager.
Training program
Product Development
- The Product Owner concept in the digital economy
- New product concept development and feasibility testing
- Marketing product strategy and business metrics analysis
- Project management of product development in real execution
- Commercialization
- Product modification / modernization, promotional models
Product Marketing
- Mission and Role of Product Marketing
- Market analysis and target setting
- Planning the launch of a new product
- Segmentation, targeting and positioning
- Adaptation of the product for market segments, creation of USP, the role of innovation
- Price management and channel strategies
- Product promotion and demand generation
- Features of product marketing for different markets and target audiences. Marketing in turbulent market conditions